Orphan Bracelet
Campaign
Orphan Bracelet Campaign
In the Eastern Cape of Southern Africa, where there is an unemployment rate of approximately 70%, we empower HIV/AIDS affected women by giving them the opportunity to take control of their lives by offering employment. We teach them the necessary skills to run their own businesses and to become self-sufficient. We also pay them a living wage.
Louise Hogarth, founder of DO Ubuntu Orphan Bracelet Campaign, credits her mother, Cecilia, for instilling in her a sense of justice and an interest in social and human rights issues.
Hogarth first traveled to South Africa to show her film, The Gift,in a six-week multi-city tour. During that time, she started to notice a lot of children on the street, who appeared to be fending for themselves. After inquiring, she discovered the most serious and lasting consequence of the African AIDS pandemic is its impact on children.
There are currently two million orphans in South Africa, 1.2 million of whom have lost one or both parents to AIDS. Historically, African orphans have been taken in by grandparents, extended family members, friends or neighbors, but the magnitude of the AIDS crisis has simply overwhelmed these traditional safety nets, leaving orphans to fend for themselves. Many live in child-headed households where the eldest raises the younger siblings; others end up living on the streets. Without parents or caregivers to provide for and protect them, orphaned children often suffer from abject poverty, hunger and poor health and are victims of violence or sexual coercion.
Hogarth was moved by the dire straits of these children and was determined to make a film to expose their plight to the world. Her film, Angels in the Dust, centers on the compelling and charismatic founder of the Boikarabelo orphanage, Marion Cloete, and her incredible young charges, orphaned and vulnerable children victims of the AIDS pandemic.
After the making ofAngels in the Dust, Hogarth was compelled to DO Ubuntu and create a movement to raise awareness about the plight of orphans around the world. Ubuntu comes from the Xhosa word meaning “humanity towards others” and refers to a belief in a universal bond of sharing that connects all humanity — “DO unto others as you would have them DO unto you.”
She launched the Orphan Bracelet Campaign to serve as a revenue-generating project that helps women affected by HIV/AIDS and children orphaned by this epidemic. The bracelet provides a vehicle for people to help alleviate some of the misery experienced by children around the world as well as provide income for women in desperate need of support.
Composer of Angels of the Dust, Simphiwe Dana loves the bracelets and the campaign behind it, supporting orphans in South Africa.
Our Bracelets have been featured and sold inBloomingdale’s, the NY Times, and promoted by actress Rosario Dawson , as worn in her film “Zookeeper”.
OUR MISSION
In the Eastern Cape of Southern Africa, where there is an unemployment rate of approximately 70%, we empower HIV/AIDS affected women by giving them the opportunity to take control of their lives by offering employment. We teach them the necessary skills to run their own businesses and to become self-sufficient. We also pay them a living wage.
Profits generated from the sale of the bracelets help to:
Feed more than 200 children every day
Employ approximately 80 women crafters
Build and sustain permaculture gardens
Purchase water tank systems
Allows us to support special projects
We provide training and technical assistance to these women crafters who handcraft our high quality bracelets. OBC also provides the tools, recycled rubber and lead-free metals used to make the bracelets. The Campaign also assists the crafters in forming legal entities such as Cooperatives and Trading-As Companies. OBC provides business skills training and encourages second product development.
These bracelets are marketed worldwide through the Internet, at retail stores and at screenings of the documentary, Angels in the Dust, at churches and on college campuses, etc. With its simple design, the appeal of the bracelet cuts across boundaries of age, sex, style and race.
NELSON MANDELA ON UBUNTU
In the video Mandela speaks of the meaning of Ubuntu in an interview with the South African Broadcasting Corporation following his retirement from the Presidency. Mandela’s release from Robben Island prison after 27 years ushered in the end of South Africa’s oppressive Apartheid rule.
We provide training and technical assistance to these women crafters who handcraft our high quality bracelets. OBC also provides the tools, recycled rubber and lead-free metals used to make the bracelets. The Campaign also assists the crafters in forming legal entities such as Cooperatives and Trading-As Companies. OBC provides business skills training and encourages second product development.
These bracelets are marketed worldwide through the Internet, at retail stores and at screenings of the documentary, Angels in the Dust, at churches and on college campuses, etc. With its simple design, the appeal of the bracelet cuts across boundaries of age, sex, style and race.
DO HELP A CHILD, DO HELP A MOTHER
Do UBUNTU
DO unto others, as you would have them, DO unto you.
Orphan Bracelet Campaign
The Orphan Bracelet Campaign operates under the auspices of Dream Out Loud Productions (EIN 05-0581165), a Los Angeles based non-profit independent television and film production company that specializes in true stories about people and events focusing on social and human rights issues. Dream Out Loud is dedicated to the creation of media projects that touch hearts, change attitudes and foster positive change.